For Riyadh Air’s debut at the Paris Airshow 2025, I worked on a launch film revealing their inaugural fleet to the world.

Designed as a cinematic buildup, the film plays with close-up shots, sleek angles, and bold framing, progressively unveiling the aircraft’s design before the final reveal. Built from a mix of CGI, existing footage, and bespoke art direction, the film delivers a refined visual narrative crafted to introduce Riyadh Air’s new fleet to the global stage.

The film and its edits were deployed across multiple touchpoints including social media, the Paris Airshow, out-of-home, and digital out-of-home, ensuring a consistent and impactful presence.