The TikTok campaign we created for O2 marked their debut on the platform, achieving remarkable success with over 1.3 billion views within just one week.

Our team introduced TikTok's first-ever branded robot dance through the #O2BublDance Duet Competition. Users were invited to dance alongside Bubl, O2’s animated robot mascot, sharing their duet videos with the hashtag #O2BublDance for a chance to win a new O2 handset.

To maximize engagement and viral reach, we collaborated with influential TikTok creators. This strategic partnership helped the campaign quickly become a sensation, reinforcing O2’s playful and innovative brand connection with customers—right down to mastering the latest dance trends!